December 12, 2019

CHRISTMAS IS APPROACHING! Lets support our amazing local brands and give gifts that actually have meaning and are beneficial for our health.
Christmas creeping up?

Haven’t had time to buy Christmas presents yet?

Prolonging going to the shopping centers to try and buy last-minute gifts?

Wanting to support local businesses and buy quality items?

Serotonin has the answer for you!

Behold the Serotonin CHRISTMAS MARKET.

That’s right. We understand that it can get frantic at this time of year with work finishing up, preparations being made and trying to prepare yourself for the Christmas rush. That is why we are wanting to provide you with a Christmas market full of LOCAL products to support our small business owners.

Imagine. One room. 10+ local stall owners. Local goodies. Yummy snacks. And an atmosphere that won't leave you running out the door and contributing to your heightened stress levels (we are no Chadstone, that's for sure).


You will leave with:

  • Your Christmas list ticked off
  • Presents that are beneficial for our health and have meaning to them
  • Stress levels decreased
  • Heart rate decreased
  • A feeling of satisfaction and accomplishment, followed by a smile you will not be able to wipe off your face!

The Important Bits:

    • Serotonin Eatery and Utopia Place - Richmond, Melbourne
    • 12pm-4:00pm Saturday 21st December 2019 (our second last day before the Christmas break)
    • All the gifts you need in ONE room
    • Talk to each of the local stallholders and find out about their stories
    • Bring your own reusable bag to put your gifts in (we love sustainability!)
    • Your keep cup because you deserve a coffee after ticking off your list 

Avoid the hectic Shopping centres and come to our Christmas market. Support the local business owners and give presents with meaning and are beneficial for our bodies! 

Stall Holders announced:

 Warning- Mariah Carey may be making an appearance over our speakers with a bit of ‘all I want for Christmas…’

Come celebrate Christmas with us before we shut the doors for Christmas break!

See you Saturday 21st December.

Serotonin breaking records since day 1

December 10, 2019

Since our first day of opening, we have been breaking records on Zomato! Did you know Serotonin was the most searched cafe in Australia for the first 2+ years we were open?! The support I received from our community was overwhelming and made all the crazy long hours worth it!

To provide this health sanctuary to our community was something I felt obliged to do and so grateful I followed my gut and went for it! Looking back now on the past 5 years, it has been one crazy rollercoaster ride that I wouldn’t change!

I wanted to provide you with a few fun facts about Serotonin and the love we have received from our community that has helped allow our doors to stay open and continue spreading happiness!

1- We are a dog-friendly cafe which means FREE meals for your Pooch when you come in.  #doggydates

2- We are apart of Melbourne’s Top 30 Most Bookmarked places! Despite not being open for dinner (although for a limited time we are available on Uber eats for dinner on Friday and Saturday nights) it is amazing to see our community making time to come visit us throughout their busy days!

3- We are apart of Melbourne's Bangin’ Brunches - our head chef was happy with this one as he takes SO much time creating drool-worthy, instagram- worthy dishes! As if it wasn't shared on insta did you really go at all? ;)

4- We made it to Zomatos Best of Melbourne collection- meaning great food and no bull! We are SO appreciative of being one of the highest ranked places in Melbourne as we put so much LOVE and THOUGHT into each and every dish we create- ensuring no one leaves here without a smile.

This just makes us more determined and accountable to continue providing high quality service with amazing dishes that make you feel good INSIDE and OUT. Come in and experience the happiest place in Melbourne and try our NEW Summer menu that will make you glowing when you leave! Check out the new menu through Zomato and book your table to avoid waiting during the weekdays or head over to waitmate to avoid lining up on weekends!

I hope to see you and your pooch soon ;) 

Smiles, Emily Hazell

Founder and Head Dealer xx


*Happie: noun

A highly motivated and optimistic individual. Who’s compassionate, practices gratitude and has a strong sense of community. Who understands themselves, their health and is a big believer in using food as medicine.


Serotonin French white popup CHRISTMAS picnic X @honourwithfetepopuppicnic

December 04, 2019

Looking for healthy and fun (insta-worthy) things to do in Melbourne?

Are you a freelancer, business owner or mum?! This park party is for YOU!! Join me for a relaxed Christmas Party in the park. Dress in your Christmas best, grab your besties and finish the year in style!



We are Launching Summer with a picnic in our park with the beautiful team from @honourwithfetepopuppicnics. This gathering of like-minded happies* will be where we can talk all things health and wellness whilst nourishing our bodies with some amazing food! Is there a better combination?

Food + contagious up-lifting energy = NATURAL SEROTONIN HIGH

Think ‘Diner en Blanc’ (the French white picnic) without the waitlist, overcrowding and minus the stress of BYO’ing your own table or your own food (Our chef and @honourwithfetepopuppicnics has this sorted).

We will be providing:

  • A beautiful setting created by @honourwithfetepopuppicnics featuring big round tables, white umbrellas, bohemian cushions and beautiful rugs (you will feel like you are on set of a Spell Byron Bay photoshoot)
  • Picnic baskets and blankets (no one likes a dirty backside!)
  • High- vibed tribe with an infectious uplifting energy
  • Mini Meditation taken by Kathleen O'brien from @mahasoma
  • Sports equipment you can use to raise that heartbeat! Think tennis balls, cricket bats, soccer balls, frisbees...
  • EXCITING activities throughout the day (think mini massages thanks to Still Beauty ;)

Remove the organising and stress. Let us create a memorable picnic in the Park! Together we can bring in summer and celebrate the beauty and how lucky we are to have so many Inner Melbourne parks!

The Important Bits/ HOW TO ORDER: 

Be free on Saturday 14th December 2019

  1. Arrive at Serotonin Eatery between 1-2pm
  2. Make the hardest decision- decide what you want to eat and drink
  3. Order and pay at the counter
  4. Wait for your drinks outside then head over to the park
  5. Our dealers will bring over your food over to the picnic in the park for you to enjoy

Bring your friends, dogs, animals, kids- whoever! Everyone is invited :D This is the ULTIMATE Christmas party for those who may not get one! 

Dress in your Christmas best- Christmas Jumpers/ T-shirts? It's a YES from me!

Lock in your spot here and I will see you on Saturday!

If you can't make it, that's ok. Remember we have FREE picnic baskets and blankets for you to use anytime you come in!


*Happie: noun

A highly motivated and optimistic individual. Who’s compassionate, practices gratitude and has a strong sense of community. Who understands themselves, their health and is a big believer in using food as medicine.


About Us

At Serotonin in Melbourne, we provide a sanctuary to escape from our fast-paced lives. As optimal health requires a holistic approach, Serotonin integrates both a nourishing Eatery, an Exercise Centre and has an Education platform. Our ethos is based around eating a plant-based diet to ensure the body, mind and earth all function at their best.


December 12, 2019