Why Serotonin Eatery is serving eggs?

October 17, 2018

I need to address an issue that has devastated me and my team of Serotonin Dealers lately and explain to you all a bit more regarding our decision to serve eggs on the menu at Serotonin. As some of you may know we recently received some really negative and destructive comments thrown our way from some users online who think that we should not be serving eggs, and that we should be strictly 100% vegan. We can understand, but we are really disappointed by the negative comments received and wanted to acknowledge this issue and explain why we do serve eggs, and why we have made the conscious decision to do so.

Firstly though, I wanted to touch on why I started Serotonin, to give you guys a bit of background and understanding about where the idea came from and why I am so passionate about using food as medicine. Serotonin was born out of my own personal journey of healing my mental health and my body.
Prior to going plant based I was dealing with low iron levels, constant bouts of the flu (the year prior to going vegan I had antibiotics 7 times!) poor immune functions, Anxiety, Depression, Parasites which impacted my life so much. I was constantly tired, sick and had no energy. It was going plant based that opened up my consciousness and give my body and brain the energy to find the flow state and create Serotonin. Why didn’t more people know about this? I knew I had to share how I was feeling. Since going plant based I have seen first hand the positive impacts it has had on me in relation to my overall health and wellbeing, and I am passionate about sharing this with my customers in order for them to empower themselves to improve their own health.

Since opening Serotonin, I have faced a whole host of other health issues and these were mainly stress related. 18 months after opening I came to realise I had not yet taken a single day off. I was opening and closing the shop myself each day and I I adrenal fatigue. I noticed how bad my skin had become and went to a naturopath and Chinese doctor. A few tests later we worked out my hormones (estrogen and testosterone) and cortisol was extremely high, and this had lead to melasma (hyperpigmentation) on my whole face. It was actually a moment where a customer asked me what was on my face, and when I looked back at photographs it had been there for months, and I had been to busy to even look in the mirror. I knew in my body something had been up but it was reassuring to have found what it was and I was now on another path to healing this.

With all of this going on in my body I had a few other symptoms so went to my GP for a few more tests. It was 1:01 pm on 25th of April 2017, ANZAC Day and I was in the car before going in for lunch with a friend, I thought I’ll check a few more e-mails (can you say work-a-holic!) and then right there in my inbox was this

Hi Emily,

Sorry for the delay. You DO have a significantly PRE-cancerous lesion on your cervix which should be removed. I recall we discussed that will need to be a public hospital referral and you could consider a hysteroscopy ... If you pop back in I can do the paperwork for the Royal Women's Hospital.

Regards, *** “

I felt it hit my like a ton of bricks. I tried to call the doctor but they were closed for the public holiday and the e-mail said in capitals “PLEASE DO NOT REPLY TO THIS EMAIL AS YOUR EMAIL WILL NOT BE READ - NO REPLY”

Since going plant based I have seen first hand the positive impacts it has had on me in relation to my overall health and wellbeing, and I am passionate about sharing this with my guests in order for them to empower themselves to improve their own health. But I really struggled with the negative comments and resistance from friends and family (even my online family) and this was why I wanted to create an inclusive place where I felt healthy, happy and nourished, and I wanted my community to feel that too. So, I created Serotonin Eatery for this reason. For me, Serotonin has always been about educating the wider population on the benefits of eating a plant based diet.

Our aim is to change minds and lives in order to avoid unnecessary deaths, by encouraging mindful plant based eating. We have successfully been doing this for over three years now, serving over 1000 customers a week and exposing new audiences to our way of healthy holistic and conscious living. My team of Happies and I work tirelessly to create a place that you can walk into everyday and immediately feel a sense of calm, peace, happiness and community, and we are so happy we can share this with all of you.

I do understand why we have had some negative feedback questioning our decision to keep eggs on the menu. This is fair and reasonable, and my aim today is to educate you on why we made this conscious decision. I know that for me going plant based expanded and fast-tracked my way to consciousness, and to feel better than I ever have. It opened up a whole new world for me and dramatically changed the way I think and approach my health and wellbeing.

Very few people are born vegan, and very few change their opinions and lifestyles to become vegan overnight. At Serotonin we are really trying to provoke some thought in our customers about what they put into their bodies. Being vegan myself, there’s nothing more that I would love but to see that a plant-based lifestyle for everyone. But unfortunately this is not the reality of our current world, and in order to share our message with the world, we need to be realistic and accommodate everyone that is trying to make a healthy, conscious change.

We are not trying to PUSH veganism on anyone. We are simply trying to open the channels for discussion, to expose more people to this plant based lifestyle, of eating mindfully and thinking about what they are consuming and how it affects them and the planet. I have done this by ensuring every drink, meal and dessert can be ordered and eaten 100% vegan. Even the fact that our customers are coming to Serotonin shows they are committed to educating themselves on what they are putting in their bodies.

We did our research and by catering only to a 100% vegan consumer we were shutting the doors on a huge number of people that are trying to make a conscious effort to eat healthier and educate themselves on the benefits of food as medicine. We are leaving this door open as an entry point to a plant based lifestyle to anybody that wants to be involved. We want everyone to feel included at Serotonin, to fight the stigma of what it is to be ‘vegan’, to make veganism the ‘future norm’, and to encourage our community to live a more conscious life.

Eggs for breakfast is something Australians have grown to know and love. They are a staple on Melbourne breakfast menus. If we didn’t offer eggs, our customers would likely be going somewhere else, where they would not be exposed to our nutrient rich plant based foods and holistic approach to health and wellness. To make the transition easy for our guests I have egg alternatives such as turmeric tofu scramble and maple tofu eggs. Over 1000 people enjoy our plant based menu each week, and only approximately 5% of them are vegan. So that’s 1000 people that would not otherwise be exposed to plant based eating!

All of our meals can be ordered 100% vegan, with eggs available to add as a side. Our guests come for the overall Serotonin experience, but as our meals come vegan they consequently eat plant based purely by being exposed to the environment - This does not happen anywhere else.

At Serotonin everything from the menu, to the atmosphere and our “Serotonin Formula” aim to allow our guests to transition into a 100% plant-based lifestyle. By opening the doors to my guests, I make them feel comfortable and welcome and give them a space to be inquisitive. I am breaking down the stereotypes and opening channels to new audiences that would otherwise not be exposed to this amazing way of life. These consumers are visiting Serotonin because they want to absorb our knowledge on the food we eat, and make conscious and healthy changes and lifestyle habits within their own lives - How can we shut our doors to that? It is about the journey for our customers, and we want to be there to help, educate and support them along the way while building a happier healthier community together.

Yes! Of course, we wish the use of all animal products would cease immediately, and we are not looking to support that, but we can't just close the door on a huge audience that is making the conscious effort to visit and learn from us. As John Mackey, CEO of Whole Foods (and vegan himself) says “you have to satisfy the market, you can’t just push your own beliefs onto everyone else if you are to be successful.” We have to cater to what the market wants over our own beliefs if we are going to succeed at changing minds and lives and reaching new audiences that have not yet been or would not have been exposed to a plant based diet otherwise.

We are trying to normalise plant based living and bring it to the forefront of the ever expanding health and wellness movement. We are trying to be as loud as all the other “diet” movements. We’ve been exposed to the likes of Paleo Pete, I Quit Sugar, low fat diets etc.  But as I knew when I was opening Serotonin, I’m not doing anything new. I knew all I wanted to do was promote Wholefoods, eating a plant-based diet full of fruits and vegetables. This wasn’t a trend or fad I was following. I was doing what I knew was right, it was coming from my gut.

I want to promote the many benefits plant based eating has, not only to our own well being but to our animal friends and the environment. It’s about a conscious, healthy, holistic living. At Serotonin we want to contribute to creating a conscious, healthy, happy world, and exposing over 1000 people a week to this way of life is helping us get there together as a community.

Veganism is about empowering each other and being conscious of all beings - animals and humans. Remember, “you can't hate someone whose story you know.”
We are all on a journey, and let’s all work together to lift each other up. At Serotonin we all suffer from ‘Tall Happy Syndrome’, which is a tendency to encourage and be happy for those who are doing well, and we want to promote this within our community. At the end of the day, we believe it’s better to create something that others criticize, than to create nothing and criticize others. We want to be the change we want to see in the world.

I hope that gives a bit of clarity as to why we are and will continue to offer eggs on our menu. If you have any questions please feel free to reach out :) at

Have a happy day and remember compassion is key.

Serotonin’s Spring Menu Launch

October 09, 2018

Have you ever wonder what makes Serotonin Eatery so different? Our partners.

 Our mission at Serotonin is to change minds and lives, through bringing our amazing Happie Community together with our favourite thing; delicious plant-based food!

You are invited to join the Serotonin team and our incredible suppliers for an intimate evening enjoying our delicious new Spring Menu.

Join us in meeting other like-minded Happies who love nutritious food as much as you do!

You’ll leave feeling satiated and with a newfound understanding of the benefits of eating a nutritious plant-based diet. You will learn where our amazing local produce comes from and sample our new Spring Menu.

 Join our head Serotonin Dealer Emily, her team and some of our local suppliers including:

Marwin from Disciple Coffee

Justin from Fruit Talk

Ian from GF Precinct

Nicola and Dita from Remedy Kombucha

Georgie from Citizen Cacao


The evening will be held at our new event space Utopia, followed by a degustation of our new menu at Serotonin Eatery.


Tickets available at

Psst : As a proof of love to you from us, use the code LOCALDISCOUNT to receive 10% off  


The Source :

The Source Bulk Foods was born in 2012 from the belief that unpackaged food should be easier to access and a smaller carbon footprint could be achieved every time you shop. Bulk food is as much about providing nutritious products as it is about embracing a zero waste mindset.

Zero waste is more than a philosophy, it’s a way of life that lies close to the heart. It’s about mindfulness, taking small steps to rethink the way we shop, how we reuse and recycle in order to achieve a giant leap for the future health of our environment and of course our children. From sourcing their produce locally to their plastic bag free promise, The Source Bulk Foods is continually finding new ways to embrace the zero waste mentality.

Choose from over 400 bulk food bins filled with all your favorite quality ingredients. Browse into their affordable range of vegan, paleo, dairy free, organic and gluten friendly food options. Keep your taste buds blissful with their assortment of healthy treats. From locally sourced honey to cooking oils, natural cleaning products, and personal care products, The Source Bulk Foods can help you create a healthier home inside and out.

We are sourcing our Nutritional yeast from them (Vegan B12 vitamin bomb); our agave syrup for our positive pancakes, our coconut oil for our protein ball, our cacao butter and cacao powder for our range of plant-based, caffeine-free specialty latte and so much more.

Find out more about The Source here.

Organic Village Tempeh :

Their range of 'Soy-Free' tempehs comes in a variety of flavors, using only 'cultured' organic pulses and seeds, making it easier to maintain a healthy and wholesome diet.

All their products are non-GMO and free of soy, dairy, wheat, and gluten.

They make their tempeh fresh, by hand, daily, in a vegan kitchen, in Sydney. they have a minimal carbon footprint and source their products locally whenever is possible.

They work with suppliers to provide you with healthy, clean foods, which can be part of your meals on a regular basis, with a positive impact on your health and the environment.

We are using their Black beans and forbidden rice tempeh in our Protein Taco, perfect for a mexican twist flavor, taste earthy and mushroomy.

Find out more about Organic Village here.


Fruit Talk

Fruit Talk is driven by their passion for fresh produce.
They pride themselves on supplying their customers with a vast variety of quality seasonal produce and recognise the importance of tailoring their service to each customer’s individual needs.

They are focused on sourcing Australian Grown Produce in order to support local farmers and communities.
At Serotonin, each dish is based on their quality products.
Find out more about them here.

Impala and Peacock:

Impala + Peacock was founded by Melbourne husband and wife team, Sarah & Ruan. Tea is their passion and their vision is to connect exceptional tea with tea lovers like us. they use organic ingredients free from chemicals and synthetic flavor enhancers. They celebrate both sides of the tea experience. Firstly, the humble origins of an ordinary plant worked and picked by a community contrasted by the sophistication and elegance of the final product. It's the modern yin-yang of the common and the extravagant, the Impala and the Peacock.

At Serotonin Eatery, we have a large range of those amazing tea, as well as our own relaxation mix, the Serotonin Blend, made of an organic mixed of peppermint, chamomile, calendula, and Saint John’s worm.

Find out more about Impala and Peacock here.

Disciple coffee:  

They believe that great coffee is all about the raw product. Coffee will never be as good as what it was when it was inside a coffee cherry. As such, the less they tamper with it during roasting, brewing, packaging, and transportation, the better the final product will be. They have a very solid belief that the most crucial components of their coffee journey are the farmers and the producers.
They follow the seasons and work closely with coffee producers through direct relationships to bring the best possible product to the customer.

We have a different single origin every week to try on at the shop.

Find out more about Disciple here.


GF Precinct: 

GF Precinct has an established reputation for baking fresh, gluten free bread daily for those with funny tummies.
Their gluten free fresh bread, baked daily in a purpose-built production unit, is delivered within hours to their customers on the day. At GF Precinct they routinely nurture and promote innovation, instilling a culture that creates exciting new breads & products.

In just over just over four years, GF Precinct has successfully convinced discerning customers with their range of premium products that health is important and great bread is the result of constant research and sourcing the very best ingredients available.

They believe in working with challenging new recipes and flours with different flavours, resulting in a boutique range of bread with health benefits that stay perfectly fresh toasted or frozen.

At Serotonin, you can find their product served with our smiling avocado, our GF Serotonin burger and also our outstanding fruit toast

Find out more about them here

Organic Natural Evolution:

Turning passion into a profession is a dream for many but for Natural Evolution founder and director Robert Watkins that is exactly what he has done.

As a second generation farmer Robert has a strong farming philosophy and believes that ultimate nutrition begins with healthy soil and plants.

For many years Rob and his family were among the largest banana growers in Australia, specializing in a variety known as Lady Fingers. This variety requires 25-30% more labor to grow than ordinary Cavendish bananas and also has a reduction of 50% fewer plants per acre due to their height.

In 2008, Rob who is always inventing and thinking of more efficient practical solutions to farming designed a fully recyclable packaging system known as “Banana Blankey”. Banana Blankey reduces cost, handling and most importantly plastic packaging that bananas require for transport. Banana Blankies are made from a fully recyclable P.E.T liner that fit into a fruit carton, cushioning the fruit on their sometimes 15000 km journey. Fruit would arrive in store ready to be presented and the only waste (the blank liner) would be collected and recycled.

Their Green banana flour is what makes our Positive Pancakes so special.

Find out more about Natural Evolution Foods here.


Organic Vida Glow :

At Vida Glow, they believe in the importance of holistic wellness that goes beyond a one-dimensional approach to beauty. Created on the foundation that nourishment for hair, skin, and nails starts within, their vision is to offer a range of pure yet potent supplements and skincare which synergistically benefit and enhance beauty, mind, body and general wellbeing.

Vida means life. Their goal is to empower you to take control of your health and enrich yourselves with a little extra Vida Glow. Health is beauty, inside and out. They want to highlight how great real health feels. Which is why they use the purest ingredients, inspired by nature and backed by science.

Vida Glow’s Beauty Skin powder is designed to feed skin, hair, and nails with the essential vitamins and minerals necessary for optimal health.

We are using Vida Glow Beauty Skin mix for our amazing new Specialty latte: The Beetroot Latte, Emily’s new favorite. This product is design to benefits you in many ways. It boosts your collagen production, increases your skin hydration as your skin’s elasticity and firmness, strengthens nails, improves hair health, muscle repair and recovery and improves your energy.

Find out more about Vida Glow here.

Remedy kombucha :

Remedy Kombucha is a fizzy live-cultured drink that’s tasty and healthy.  Remedy kombucha is chock-full of live cultures and organic acids that are good for your gut health and overall wellbeing. Better still, Remedy is naturally free from sugar.
They make Remedy the old-school way, fermented in small batches using a long-aged brewing process which removes all of the sugar and turns it into healthy live cultures and organic acids.

You can also be assured that Remedy Kombucha is 100%:

Raw and unpasteurized
Certified organic
Paleo friendly

We have a full range of different flavors, ask your Serotonin Dealer for today’s flavor.

Find out more about Remedy here.

Kappi :

Reducing your eco-footprint doesn't have to be daggy.

As Freddie and Emily Carlstrom sat in a state of shared horror, having witnessed the true scale of the waste epidemic in Australia on ABC's War on Waste, the seed for Kappi was born.
They had been steadily progressing down the path of waste-free living for a while. Their car boots were stuffed with an odd assortment of reusable bags, their recycled jar collection was getting out of hand and they were making more compost than they knew what to do with.
Reusable straws came packaged in plastic. Beeswax wrap was only available in that tiny little health food shop on the other side of town. Reusable products either looked, well, uncool or were incredibly expensive.
Kappi wants to solve that dilemma. They aim to provide sustainable, stylish alternatives for some of the worst contributors to the planet's plastic waste epidemic.

Using clean lines and simple functionality, Kappi offers a range of lifestyle products that look good, feel good, and most importantly, do good.

Designed in Australia - made for the world.

At Serotonin Eatery, our goal is to make a real difference, and environmental choice is one of our priority, that is why we partnered with Kappi, to serve our delicious drinks in the house with their incredible gold Reusable Straw and also offering some of Kappi range as reusable cutlery set, or reusable straw to take with you to your journey to zero waste.

Find out more about Kappi here.

La tortilleria :

La Tortilleria has come a long way since 2013 when the aroma of freshly pressed tortillas first filled the air of a quiet back street in Kensington. Their story begins when Gerardo, a proud Mexican who had settled in Australia, met Diana, a passionate traveler with a love of Mexican food and culture.
While Australians were beginning to enjoy real Mexican food, Gerardo and Diana felt something was still missing; truly authentic corn tortillas. The only tortillas widely available were either imported frozen or made from processed imported tortilla flour. Longing for the tortillas they loved so much from the villages of Mexico - baked from freshly ground corn kernels - the duo decided to recreate the millennia-old ‘nixtamal’ craft here in Australia, using all local ingredients.
After sourcing a stone mill and tortilla ovens from Mexico and finding Aussie farmers to grow their corn, they started baking. Soon fresh, healthy, traditionally made corn tortillas were coming out of the oven. Australians were long overdue for a taste of authentic Mexican food, and since that day food lovers have never looked back.

Come to try those amazing Corn Tortilla in our famous Protein Taco.

Find out more about La Tortilleria Here.

Citizen Cacao:

Georgie Castle, Chef, and Owner of Citizen cacao, does her best daily to steer her wayward child known as citizen cacao.

A life long wanderer, her chocolate love affair began many years back in the street of Brooklyn, New York and traveled oceans to Melbourne, where her skills formed a tiny empire based on raw and vegan truffles.

Citizen has since expanded to frozen confections, raw cakes, and slices, actually anything who can be covered in chocolate.

She is a big part of our large range of raw desserts, as the tiramisu, Peanut butter slice and more.

Find out more about Citizen Cacao Here.

Stripped Dessert:

Stripped Desserts is a raw sweet business that was born out of the desire to have a career  Ashlea Minicozzi was 100% passionate about. It is about satisfying the sweet tooth, benefiting the body, mind, and spirit while looking after the environment.
This is achieved through each creation being lovingly handmade using raw, organic, natural, refined and preservative free ingredients that are sourced through local companies and markets.
Before starting Stripped Desserts, she spent endless hours cooking treats for her family, continually finding inspiration online through social media, and worked with a local Melbourne cold-pressed juice company as their dessert blogger. This allowed her the flexibility and platform to experiment and showcase her healthy creations and determined that this was what she wanted to do.

You can find her creations at the shop, such as the Miso Caramel Slice, Twix slice and more to discover.

Find out more about Stripped Dessert Here.

Chelles Soul Food :  

Rochelle, or better known as Chelle, have always had a passion for health, fitness, and nutrition and also love to bake!
Chelles Soul foods are gluten, dairy, egg and refined sugar-free. Making these yummy treats also 100% vegan.
So now you can enjoy a treat or two without filling your tummy with nasty toxins, and they’re totally guilt free!

Come to try her healthy treats such as Marz Bar, Raw magnums and more to discover.

Find out more about Chelles Soul Food Here.

Other fun facts :

These are just some of the quality products that we make in-house with love:

- Fermented Sauerkraut

- Almond milk

- Almond Feta

- Smokey cashew ricotta

- Huge Protein Balls

- Hummus

- Sugar-Free Chia Raspberry Jam

SCHOOL HOLIDAYS - FREE Nutritious childrens meal

September 13, 2018

School holidays are fast approaching and we know it can be demanding.

If you are looking for a sanctuary to breathe during this stressful time, Serotonin is here for you. 
We have a huge toy box to keep your kids busy while you enjoy your 'me time'. We also know how important it is for you to provide a healthy kids meal that is; gluten, dairy and sugar-free, so this is what we do best.* 

We will always help keep your kids distracted, as we know catch-ups with friends are important for your mental health. Our Team of #happies will do all they can to offer you a child-friendly environment.

To thank you for all of your support Emily has to create a Special Serotonin deal; 
During these School Holidays, kids will eat FREE with any adult meal.

We're open WednesdayThursday and Friday from 8:00am with a gorgeous park adjacent with a kids playground where you are welcome to use our FREE Picnic baskets to create a fun day out for the family and friends. 

How could you go anywhere else! Book at

*As I am sure you are aware refined sugar intake is a significant contributor to your child’s behaviour.

Pssst Teachers and Students (and working mums) - School holidays is the best time to get on top of your work, Serotonin provides you with a creative space, free wifi and brain food for cognitive function.

About Us

At Serotonin in Melbourne, we provide a sanctuary to escape from our fast-paced lives. As optimal health requires a holistic approach, Serotonin integrates both a nourishing Eatery, an Exercise Centre and has an Education platform. Our ethos is based around eating a plant-based diet to ensure the body, mind and earth all function at their best.