Our Story

At Serotonin Melbourne, we provide a sanctuary to escape from our fast-paced lives. Optimal health requires a holistic approach and is why Serotonin integrates a nourishing eatery, exercise centre and education platform to our thriving community. Our ethos is based around eating a plant-based diet to ensure the body, mind and earth all function at their best.
Emily our founder, sought a place where she could be motivated daily and connect with like minded individuals looking to embrace a positive lifestyle. She longed for a 'no-brainer menu', where every dish was nourishing and remove the need to narrow it down to one ‘healthy option’. With a gap in the market and a strong need for change, Emily decided to create the ultimate Happiness Center- Serotonin Eatery.
The world is shifting. There is a movement growing and Serotonin is at the forefront. Our wellness centre is focused on facilitating those who wish to relearn the importance of health and happiness whilst simplifying this process. Serotonin is a reminder that health and happiness does not need to be complex and can be achieved with little effort.

Serotonin’s mission is to:

  • Always be ethical and scientific
  • Be a leader and teacher with a voice that’s heard
  • Provide people with reliable evidence-based information
  • Work with the best team, as a team
  • Give “aha” and “hmm” moments
  • Be world class
  • Change negative behaviors and help future generations
  • Create a hub for the community
  • Be positive and share true happiness with a smile
  • To reduce preventable deaths & diseases by changing minds & lives



Emily Hazell is the Founder and sole Owner of Serotonin Eatery, Exercise + Education. She is also an Interior Architect and Graphic Designer. Having worked since she could find her first job Emily has done everything from the local paper rounds, to a basketball coach and being an art teacher.

She was just 16 when she started saving for her first business and has previously worked for the Commonwealth Bank, ran 2 Nanny Agencies in Melbourne, and her own Photography company for 8 years while saving for her vision cafe Serotonin Eatery! Serotonin Eatery is her 3rd business.

Emily has built an oasis in Melbourne from the ground up, that helps people escape from the hustle and bustle of everyday life. A place that has become a sanctuary for busy people who need a moment to chill out away from the pressure of their fast-paced life. She opened her Happiness Centre with the vision of changing minds and lives with mental health education and awareness.

Emily is the visionary who creates Serotonin Eatery, Education and Exercise to become the leading facility in Natural Happiness and Health Education.

She has a passion for living and promoting a natural lifestyle through her Happiness Centre and works closely with nutritionists, psychologists, food scientists, Chinese Doctors and dieticians to provide accessible, credible information to her guests.

As optimal health requires a holistic approach, Serotonin integrates both a nourishing Eatery, a FREE Exercise program for the community. As well as an Education series live in her event space ‘Utopia Place’. Beyond serving up wholesome, happiness-inducing fare, Emily uses Serotonin Eatery as a space to teach the younger generation about physical and mental wellbeing through education workshops – and answer the same questions she had at their age. Emily, a self-proclaimed Serotonin Dealer and ‘Happie’, aims to steer the young generation away from unhealthy relationships with food and teach them her ethos, based on eating a plant-based diet to ensure the body, mind, and earth all function at their best.
It was around their age that she started experiencing mood swings and anxiety. She endured it for years before, at 21, she spoke with a doctor for only 15 minutes and they recommended antidepressants. Not one to settle for the first diagnostic, Emily delved into research on natural happiness before switching her diet and lifestyle to naturally lift her moods.

Her Happiness centre oozes the philosophy that you can reach optimal physical and mental health with a natural diet that’s high in serotonin-triggering components. This led her to create the Serotonin Formula, after 5 years of research, which includes 12-steps that provide a balanced lifestyle. The formula includes’ diet and exercise, meditation and volunteering in the community to name a few.
As a permanent innovator, she set herself high goals to reach in becoming a leader in her field of expertise. She makes a point of putting aside a few days to herself every few months – someone deep in nature – to write down her goals for the next quarter, and assess the last’s, it is what she refers to as ‘manifesting’. She truly believes that if you tell yourself you’re going to do something, seek it out in the world, it will happen.

Emily truly empowers her team, not as cafe staff, but as contributors to her mission of empowering everyone to lead a healthy lifestyle and this is achieved through education on natural food, exercise, mindfulness and meditation. Her team mission isn’t limited to running a cafe and having happy guests, but to change the world for the better.
Her next challenges are to expand Serotonin and to have a string of Happiness Airbnb’s – some of which she has already rolled out. Check out our Byron Bay and Melbourne Airbnb’s here. The happiness Serotonin Airbnb’s includes all the things Emily wanted when she get to a new location – the nearest yoga studio, bike paths, healthy food options, and in-home massages and spiritual treatments. These are just some of the ways Emily empower people to live their best life!

Come on in today to meet Emily and all of the Serotonin Dealers in the Happiness Center- 52 Madden Grove, Richmond 3121