WORLD'S FIRST HAPPINESS CENTRE

SEROTONIN COFFEE CUPPING

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Coffee Cupping; "the practice of observing the tastes and aromas of brewed coffee."

Do you want to know why Melbourne coffee is so expensive? 
Do you know why a 7/11 coffee costs $1, but $4 or more from a Melbourne cafe? 
Do you want to understand the TRUE value of quality, sustainable, specialty coffee in Melbourne?

We will give you the inside scoop on what it takes to provide sustainable, specialty coffee in Melbourne. We will explain the supply process of quality, humane coffee from field to cup; including the humanity, ecology, and taste of “specialty” seasonal coffee versus traditional commodity coffee. We will elaborate on the REAL cost of ethically sourcing coffee beans, the transformation process (roasting), and the bean extraction. You will learn to taste the difference between fresh, seasonal, single origin (single estate) coffee and traditional commodity coffee.

You will leave understanding why there is a price tag attached to quality, ethical, humane Melbourne coffee, and why you should support it. You will recognise that paying for the true value of ethical coffee “gives people moments of joy in order for them to do the same for others” - Marwin Shaw, Founder of Disciple Roasters, Owner of Monk Bodhi Dharma, Admiral Cheng Ho, and part-founder and owner of Bayano The Rebel. You will comprehend the importance of “specialty” in coffee, and the flow on effects to the environment, farmers and ultimately, YOU the consumer. You will no longer be confused about the price discrepancy of coffee in Melbourne or confused when the waitress asks if you would like to try the ‘single origin of the day’ - whatever that even means… :/ haha

Who: Marwin Shaw - Founder of Disciple Roasters, owner of Monk Bodhi Dharma, Admiral Cheng Ho, and part-founder and owner of Bayano The Rebel, & Rory Johnston - Head Barista at Serotonin Eatery.

What: Learn about the importance of “specialty” coffee and the flow-on effects to the environment, farmers and you, the consumer. Taste the difference between quality, fresh, seasonal, single origin coffee compared to traditional, commodity coffee.

When: Thursday 20th June, 6:30pm - 8:00pm.

Where: Serotonin Eatery, 52 Madden Grove, Burnley, 3121 VIC.

How: Tickets on sale now. This is a FREE event! Your ticket 'price' includes a bag of organic single origin coffee from the incredible Disciple Roasters. Please note: if you have a coffee machine at home, please select the appropriate type of bean, either filter or espresso.

Any questions on this or for more information please email events@serotonindealer.com

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