What Sets You Apart?

January 16, 2018

It all starts with who you want to be, because “life’s not about finding yourself, it’s about creating yourself.” That’s how you become authentic.

What sets you apart is not only important in business, but personally.

Before Serotonin, it was just me. So that’s where I started. I had to create myself first, before I could create anything authentic outside myself. To do that, I made a vision board with yogi, mindful, happy and everything else I wanted to be on it. And as I took action towards creating that, I started to manifest that ‘being’ into something bigger -- Serotonin.

Serotonin is an extension of who I am. I am the serotonin dealer!

My personal values have translated into Serotonin’s values. Can you guess what they are?

We deal in feels – to humanize hospitality again

The first thing I wanted to be was happy! That’s why we are “Serotonin Dealers”! Meaning, everything you experience with us is carefully designed to stimulate, produce and prolong the release of mood stabilising hormone, serotonin. In other words we make you happy!

We are bringing compassion, gratitude and genuine human connection back to hospitality and we hope you feel it too.

We provide a world class sensory experience

It’s all about pleasure! To me that includes food, connection, beauty and flow -- it’s an experience. Studies show that long-term happiness comes from making memories, it’s about experiences. That’s why Serotonin provides a full sensory experience to remember.

Not many people know that I’m a designer. Which is why everything you could possibly think of, every little detail is optimised for a calm, content and cool place to connect.  Everything you see, hear, taste and smell at Serotonin has been carefully crafted to stablise your mood. Of course, including the incredible food.

We are a community hub of health and happiness

As I said, I love connecting with you. It’s all about you! That’s why we bring together like-minded, conscious individuals who are all about changing their own minds and lives -- leading by example!

We also love giving back! To keep our hub happening, every month we host either a charity or community event for all our ‘Happies’ to enjoy! We’ve worked with a number of charities including Beyondblue, Blessing in Disguise, Movember & Dry July – just to name a few!

In other exciting news! We’re starting a series of Health Summits coming to you in 2018! Where incredible health and wellness leaders educate us on all areas of health & happiness because...

We educate with science, smiles and mouthwatering moments

Another one of my personal values is learning, because my process of learning about natural happiness is what got me from mood funks to the ‘happie’ I am today!

So at Serotonin, we host events throughout the year to show you how to turn the latest ‘science of happiness’ into your day-to-day practice. All the while providing fun, mouth-watering moments to lift your mood, transform your mind, and take-aways to change your life.

Our entire menu is scientifically formulated to stabilise your mood. Every meal is high in Tryptophan which converts to Serotonin, “the happy hormone” increasing levels of happiness in both your gut and brain. Our entire menu is straight from mother earth and is designed to make you happy from the inside, out!

Next time you are in the happiness center, keep an eye out for our nutrition cards – these cards outline all the nutritional benefits of each meal!

We are leaders in natural happiness

We are the first EVER happiness centre! As the first of our kind, we lead by lifting others. Our happiness centre attracts people who want to create positive change, and we’ve designed the perfect sanctuary to do so.

Using the power of food to improve your mood, the latest evidence based education to empower you, and an exercise space to inspire you! Our aim is to always provide the latest and greatest in all things happiness related.

We are evidence based and eco-friendly

We care about the environment. That’s why we have a plant based, no waste menu! We use biodegradable cups, copper straws, we support sustainable brands. Plus, we’ve got ‘Serotonin Dealer’ reusable coffee cups! This is our benchmark to always be better and do better where we can.

We change minds and lives

We believe ‘knowledge is power’. Our vision is to further educate you to make informed decisions about your health & happiness. Our aim, and my personal aim, is to change your mind, so you can change your life.

As you can see, I’m very clear on what sets us apart as a company, because I know exactly who I am. It’s a conscious effort, and this is how, I believe, we maintain our authenticity.

I couldn’t have created any of this, if I hadn’t created myself first.

If you want to have authenticity and to stand out, stop trying to find yourself, and start to create yourself.

So tell me, who do you want to be?

How to Be Happy Naturally
- The Serotonin Formula

December 12, 2017

I’m so excited! Ever since I started Serotonin, I’ve wanted to teach people how to be happy, and now I am! After years of scientific research and putting my findings into practise, I’ve put together what I call ‘The Serotonin Formula’ - my 12 steps to natural happiness.

Be happy naturally. Track your progress on each of the steps at home, here. 

Of course, my personal journey to find happiness is where the idea for Serotonin started, with what I call my “mood funks”. A light way to say I struggled to get out of bed, with binge drinking, chronic sickness, and was at times, suicidal. Few people know this, with a lot more to be said about it in my book to come. Long story short, I went to the doctor's office, and was told to take antidepressants. This terrified me! I knew nothing about it, but luckily had the inkling to research it on my own.

What I found was even more terrifying. Reviews from 3 different women, all saying they started on anti-depressants, and now couldn’t stop. They were stuck on them! It got worse for them, and now they were reliant for life. It was another negative, but I was looking for positives, and not for more problems. I’ve now realised in life I don’t have problems, only challenges, and challenges have solutions.

Hence my decision to stray from the conventional path, and begin my quest to cultivate “natural happiness”.

I started Serotonin because amidst my mood funks there were no resources out there. I had to research it myself, and now because I’ve changed my own life and feel so good, I don’t want anyone to have to go through what I went through.

Now I feel like I’ve discovered a secret. Not only was I able to make myself happy naturally, AND from such a low point. More recently, I’ve experienced health, family, partner, and business challenges (more to come on these), that could’ve made me fall into a deep depression  (at least the old me would have), but I didn’t. Even with my health compromised, I kept my head high.

Were there things I had to change? Of course! But because I was still happy in myself, I was able to quickly get my life back on track.

I felt like I had this secret weapon in my pocket that I could pull out whenever times got tough. Then I realised, I did! ‘The Serotonin Formula’ - my 12 steps to natural happiness.

That’s why I’m so excited to share these steps with you on this blog and in more detail in my book to come!

Be happy naturally. Keep an eye out for my upcoming book which will be released in the new year! 

Yours in Happiness,

Emily - Your Head Serotonin Dealer 

Your Serotonin Journey
to Happiness

December 06, 2017

Every aspect of our Serotonin experience is designed to make you feel happy from the inside out. Let us take you through step by step.

About Us

At Serotonin in Melbourne, we provide a sanctuary to escape from our fast-paced lives. As optimal health requires a holistic approach, Serotonin integrates both a nourishing Eatery, an Exercise Centre and has an Education platform. Our ethos is based around eating a plant-based diet to ensure the body, mind and earth all function at their best.