Bush Fire Appeal- Where is our money EXACTLY going to?

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Disbelief. Upset. Hurt. Powerless. Emotional. Sad.

The many feelings so many of us are experiencing. As we watch and wait whilst our country slowly burns, trying to do ALL we can in order to help those risking their lives everyday and help put a stop to this nightmare.

There is SO much information out there and it can be quite confusing as to who to donate to, who is directly supporting our country and where exactly is the money going towards. I myself had to do some heavy investigation and research as I wanted to make sure I spread out where I was donating to and ensure it was going DIRECTLY back to those in need and to help rebuild this country. 

I have created a list of places where Serotonin are donating to and take little effort to do so. Majority of the links take you directly to the page where all you need to do is fill out your details and decide how much money you wish to donate. I have tried to keep it simple for you and have researched the best methods I believe are helping Australia in this time of need.

1- Redcross-

Your donations means Red Cross can be there to support Australian communities prepare, respond and recover from these Bush Fires. 


Our hero's- if you wish to donate directly to those who are risking their lives for us daily, here are the bank details:

Account Name: NSW Rural Fire Service

Bank: Westpac BSB: 032-001 Account No: 171051

To request a receipt please email your name, date of deposit, amount and address to

For international transfers, please use the following: 

SWIFT 8 Digit Code: WPACAU2S 



Alternatively, you can donate directly to the families who lost one of our nation's courageous hero's due to this devastating disaster. Find out more here

3- Vic Wildlife-

This fire season, we have lost a SIGNIFICANTLY large amount of our treasured native animals. They need our help to protect and look after these animals to help heal the ones that have been founded in order to avoid extinction. 

 4- CFA-

Our community-based fire and emergency services organisation. These heros work together with communities to keep Victorians safe from fire and other emergencies during this fire period.

UPDATES: Head over to if you are in Victoria to stay up to date with warnings.

5- Community Enterprise Foundation-

The Victorian Government has partnered with Bendigo Bank and The Salvation Army to establish an appeal, with 100% of donated funds going directly to communities in need.

The links above are the places where Serotonin will be distributing our donations too. Together, we can support one another and help OUR country in this time of need.

Remember, every little bit helps.


How are Serotonin supporting the Country during this time of disaster? 

  • We will be hosting a BushFire Fundraising event where a silent auction will be taking place on the 23rd of January. Find out more here. 
  • Melbourne Relief: Serotonin have partnered with our local network community to bring you over 7k worth of lifestyle services and products to one recipient with ALL proceeds going directly back to Australian Red Cross. Enter here.
  • Muffin & Coffee Takeaway Deal- for $10, you can receive one of our House Made Vegan Muffins and a coffee with ALL proceeds being donated back to BushFire Appeals. Take away orders only- please remember your keep cup.

    Let's unite together and help our country.

    Emily Hazell

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